来源：网络 2020-11-21 11:31:54
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
According to a recent report from our *rketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the public´s lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.
The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 这句话也很摸版化，可是重点分析一下这里evaluate his situation，读了后面几段，大伙会知道全是在考虑对外界的评估的。因而这一句话就指明了论证的核心，能够说统领全文。 The idea that more money be invested in advertising *y be a helpful one, but perhaps not because people are unaware of the current reviews.´
这句话实际上是在进行让步，承认了广告或者是有用的，可是原因不一样。点明了论证主题句，下面几段全是围绕着让广告更有效这一个主题来写的，正如官方评语中就提到了本文有个明显的中心句，是本句。 To clarify, it *y be necessary to advertise more in order to increase sales, however that could be due to *ny circumstances such as a decrease in the public´s overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.这句话是对主题句的补充，提供了几种详细的他因的论证方向，更重要的作用是，把主题句给打拆开几个小的分枝论点，从而方便下面的讨论。
The advertising director first needs to determine the relative proportion of movie goers that choose to see Silver Screen films. 第一个须要对外界进行的评估是人群中选择SS的比例。 That will help him to understand his *rket share.If the population in general is attending less, then he *y still be out-profiting his compe*s, despite his individual sales decrease.In fact, his relative sales could be increasing. 这几句话是对分枝论点的三段式演绎，即总体人数减少，她有有可能还包含竞争力，只要他的相对份额更多，竞争本领强，有有可能他挣的更多 Determining where he stands in his *rket will help him to create and implement an action plan.很终的an action plan不是广告吗，在段末尾很明显(尽管换了个词)的点了一下题。
Another important thing to consder is the relative cost of attending movies to the current standard of living. 第二个须要考虑的是当前的人们平均生活标准。 If the standard of living is decreasing, it *y contribute to an overall decrease in that case, advertising could be very helpful, in that a clever campaign could emphasize the low cost of movies as compared to *ny other leisure activities.
This could offset financial anxieties of potential customers.这几句话是环环相扣的，论证方法为加条件后讨论，三段论式演绎，即人们生活标准降低==〉总体上看电影的人变少==〉广告强调电影很低价会很有效==〉广告这时是很有效的。经过一番的推导，很终或者是指向了中心观点，是广告或者是很有帮助的。这是又一次的很好得点题。大伙仔细比较二三两段就会发现，在论证结构上有着很好得对应，是特别工整的对仗。
Finally, it is important to remember that people rarely trust movie reviewers.第三个须要考虑的是人们的信任疑问。这里通过论证使得很后推导出中心观点的后半句话，至此全文的逻辑链论证就比较完善了。
For that reason, it is important that the films appeal to the populus, and not critics alone.The best advertisement in *ny cases is word of mouth.No *tter what critics say, people tend to take the opinions of friends more seriously.This supports continual funding to produce quality movies that will appeal to the average person.很后通过三段论的演绎，使得广告效应逐渐向拿出钱真正搞点好电影这一个观点上过渡。我认为这是全文的亮点。触及到了事物的本质的改变才是很有意义的，使得在前两段的论证的基础上，通过本文的论证使得讨论更加的深入，更加的务实。
There is no reason that silver screen should not spend more on advertisement, however, there is reason to continue to invest in diverse, quality films. 本文的满分的另一个有利保障是很后一段的精准的概括，能够说，很后一段总结了全文的态度，使得考官看完很后一段能迅速找到全文的论证核心。这是有必要的 Furthermore, the company must consider carefully what it chooses to emphasize in its advertisement.这一段同一时间给出了主张改进方案。很后，本文实在是相当的短，之因而这么短，是因为省去了开头复述原题，省去了单列一段质疑让步的假设，例如说这里的让步是广告是有用的，因而就要质疑在什么时候是有用的，假如再加上这一个样子一段外加演绎的话就会更好。同样，这篇文章语言十分的简洁，大致上没有废话，没有所谓的亮点词句，这也许是给大伙的启发，告诉大伙更应当关注什么：立论点乃至安排方法乃至论证方法。这三个论点的安排是：市场规模==〉人民生活标准==〉人不相信评论家==〉人关于质量的要求，顺序是从外在条件到内在条件。
Although the essay begins by stating that the argument "is relatively sound," it immediately goes on to develop a critique.
The essay identifies three *jor flaws in the argument and provides a careful and thorough *ysis.
The *in points discussed are that´ ?
-- the fall-off in attendance might be industry wide
-- the general state of the economy might have affected movie attendance
-- movie goers "rarely trust movie reviewers"
Each of these points is developed; together they are presented within the context of a larger idea: that while spending more money on advertising *y be helpful, the company should "continue to invest in diverse, quality films."
This is a *oothly written, well-developed *ysis in which syntactic variety and the excellent use of transitions *ke for a virtually seamless essay.
This paper clearly merits a score of 6.